Visual identity for Softer Digital Futures, a 3-day event all about softer 3D design & tech, created by Softer. Softer is a network committed to rewrite the narrative that tech is hard. Founded in 2020 by Ida Lissner and Nicole Jonasson, they are work-in-progress platform built on a feminist consciousness. They believe that softer values, such as care, empathy, community, collaboration and multiplicity is the path towards equal opportunities to learn and practice digital art and design. After creating a community online, they shaped an IRL weekend held at SPACE10 in Copenhagen in April 2022.
The visual identity for the event features a retro tech-y font with a soft roundness paired with a familiar and inviting color palette. The heart-like parentheses can be used as a graphic element and act as way to highlight parts of the text. The secondary mark, a butterfly, bops around the screen as a gentle screen saver (softerdigitalfutures.xyz).
3D art by Ida Lissner
Motion and web design by Nicole Jonasson
Photographs by Julie Konstantinovich Pedersen