ig Élise Rigollet Offices
Herbar
Collaborators BrandingCreative direction
Élise Rigollet
A visual identity for
Herbar
2022

Full brand identity, art direction, packaging design and website for Herbar (www.herbarofficial.com), a new skincare brand focusing on the superpowers of adaptogenic mushrooms, herbs and plants. Herbar was founded by Catarina Oliveira and Rui Liu in 2020. The range is composed of a face oil and a gua sha for now, but is set to expand into ingestibles over the next few months.

The logo is organic yet feels grounded into a base line. The logo mark references a leaf, or a heart. The bottle features a sculptural round cap with a brown glass square base. I designed the outer packaging to show and enhance the marbled pattern cap and have it stand out of the box.

 

Web developer: APN Works
Type assist: Manuel Marsoudet
Photographer: Nuno Vieira
CGI artist: Laura Le Gal
Illustrations: Nina Muro, Yu Cai

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