Full brand identity, art direction, packaging design and website for Herbar (www.herbarofficial.com), a new skincare brand focusing on the superpowers of adaptogenic mushrooms, herbs and plants. Herbar was founded by Catarina Oliveira and Rui Liu in 2020.
The logo is organic yet feels grounded into a base line. The logo mark references a leaf, or a heart. The bottle features a sculptural round cap with a brown glass square base. I designed the outer packaging to show and enhance the marbled pattern cap and have it stand out of the box.
Web developer: APN Works
Type assist: Manuel Marsoudet
Photographer: Nuno Vieira, Cristiana Morais
CGI artist: Laura Le Gal, Estudio Tutti
Illustrations: Nina Muro, Yu Cai
Nails: Caliente Nails