Dreams is a Los Angeles-based concept store created by creative entrepreneur Monica Navarro and spatial designer Adi Goodrich of Sing-Sing. The logo features soflty blurred edges and is paired with a collection of playful fonts. The imagery on the tissue paper, hangtags and illustrations by Julia Dufossé references the clouds from the illuminated ceiling in Dreams’ backroom.
Shop concept: Monica Navarro, Adi Goodrich
Interior design: Adi Goodrich, Sing-Sing
Illustration: Julia Dufossé
Voicemail: Nico Yaryan
Shop photography: Ye Rin Mok, Adi Goodrich, Dreams