Full brand identity, art direction, packaging design and website for Herbar (www.herbarofficial.com), a new skincare brand focusing on the superpowers of adaptogenic mushrooms, herbs and plants. Herbar was founded by Catarina Oliveira and Rui Liu in 2020. The range is composed of a face oil and a gua sha for now, but is set to expand into ingestibles over the next few months.
The logo is organic yet feels grounded into a base line. The logo mark references a leaf, or a heart. The bottle features a sculptural round cap with a brown glass square base. I designed the outer packaging to show and enhance the marbled pattern cap and have it stand out of the box.
Web developer: APN Works
Type assist: Manuel Marsoudet
Photographer: Nuno Vieira
CGI artist: Laura Le Gal
Illustrations: Nina Muro, Yu Cai