Brand world, art direction, graphic design and packaging design for Mircea, a bath and body care brand and a collective of creative people embracing a lifestyle deeply rooted in nature and the elements. A refreshing wave to indulge in self-care. Launch early March 2025.

The cleansing granules dissolve with water, eliminating the need for single-use plastic entirely. The bottle, designed by Mircea and crafted in Europe, can be refilled infinitely. The unique production method for the granules consumes significantly less energy and water than traditional formulations.

By transporting only the active ingredients—rather than the water, which makes up 85% of conventional formulations—we drastically reduce transportation’s environmental impact.

Credits
Photography: Corentin Bertau
Director/DP: Yentl Touboul
Music & sound design: Indústries Sòniques
Color grading: Jacopo Cosmelli
Talent: Gabriela Spader
Type assistant: Manuel Marsoudet